On a Benelux level Lenovo asked us to grow brand awareness for their business product portfolio and to grow in both sales figures as number of buying resellers.
We set up an integrated communication plan to support Lenovo sales throughout the year. This multi-channel approach included:
- Online media campaigns
- Communication via partner websites
- Promo campaigns running through distribution
- Partner incentive program
- Direct mailing & call out campaign through resellers
- Lead gen programs during exhibitions
- 4 major events
- E-newsletters and print magazines
By optimizing all communications and aligning them with channel communications we made sure that end customers received the same messaging via online advertising, on partner websites or in general media.
Besides gaining more brand awareness, this campaign resulted in:
- 61 procent more sales out
- 17 procent more buying resellers