The average Belgian employee moves too little. That is why human resources and well-being specialist Attentia, together with SportMed, launches Vital Company, a program to make employees aware of the importance of a healthy lifestyle, both on and off work. Attentia asked us to launch Vital Company.
A healthy teaser (a bag of granola with cryptic message) initially caught the attention of the media.
One week later followed up by an official press invitation. Next steps for our pr team: confirmation of journalists, organizing pre-briefings and drawing up a schedule with possible interviews.
During the press launch, Attentia experts presented the results of the research. These served as the basis for a debate, led by an external moderator. The other participants were SportMed, client Baloise, Brussels minister Pascal Smet and Koen Naert, European champion in the marathon. He emphasized the importance of moving from his personal experience as a top athlete.
83 articles, a total reach of 10.281.204 and an overall advertising value of 285.000 euro. The Vital Company program received a lot of media attention. In various Flemish and Walloon newspapers - both print and online - articles appeared on the overall problem and the new program for employees. The spokes of Attentia were quoted as experts. It was also discussed extensively in specialized HR and B2B business media.