iText, a company that builds technical solutions for the processing, interpretation and transcription of PDF documents, sought help with the translation of the technical material into intelligible English white papers, flyers and website-copy.
Our copywriters went to iText for a technical briefing on their solutions. We distilled the most important information in an understandable yet technical text, optimized for both developers and non-technical people. On the basis of this, in addition to the white paper we also wrote appealing 2-pagers and SEO-optimized copy for the iText website.
From a content point of view the website of iText is easier to understand and fully optimized for SEO. iText now has white papers for its most important solutions and more concise promotional material that perfectly matches the longer texts. The technical expertise ensures that both developers and business oriented people can find themselves perfectly in the texts.