Making key resellers buzz about a game-changing innovation
MAKING KEY RESELLERS BUZZ ABOUT A GAME-CHANGING INNOVATION
- CLIENT
Seagate Technology
- TARGET AUDIENCE
IT distributors and resellers
- EXPERTISE
Copywriting
Creative concept development
Design
Marketing strategy
Project management
Sales enablement
CHALLENGE
Heat-Assisted Magnetic Recording has been a buzzword for years, promising to double the capacity of HDDs. But Seagate Technology didn’t just talk about it: they made it happen with Mozaic 3+. The Northern European marketing team needed to spread the word about this game-changer to local distributors and resellers. They turned to us to craft a fun, impactful, and efficient campaign that would get key partners buzzing.
STRATEGY
We’ve been working with Seagate for over 10 years, and we know they appreciate out-of-the-box thinking. So, we brewed up something special...
We created a direct mail campaign that compares Seagate’s Mozaic 3+ - with its double capacity in the same storage unit - to a double espresso, making the complex technology easy to understand. Just like a double shot, the Mozaic 3+ packs twice the power in the same compact space.
The direct mail package included a sleek Bialetti espresso maker, locally sourced coffee beans, a branded espresso cup, and all the juicy details about the innovation, neatly wrapped in a branded box for a fun unboxing experience.
Local sales and marketing hand-delivered these packages during their annual in-person meetings, offering the perfect excuse to catch up, sip some espresso, and dive into the latest game-changing tech.
RESULTS
The Northern European team was excited to hit the road with this efficient yet impactful partner gift. The partners were pleasantly surprised and loved the high-quality local gift, and market interest took off in the best way possible.
“All Colors is always innovative with concepts. Our partners loved how creative our boxes were.”
Sumera Ashraf
EMEA Channel Marketing Manager at Seagate Technology
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