10% growth with improved customer journey

Easy Systems

Easy Systems
10% growth with improved customer journey

Where digitalization is in full swing in many markets, in the financial sector it is still quite reticent. Financial managers like to maintain control of their sensitive business data. Therefore, very often financial processes still take place manually, rather than digitally, let alone in the cloud. Easy Systems is well acquainted with the advantages of an automated process for an SMB+ or SME, but has first to convince its target group.

Is our customer journey optimal?

Easy Systems believes, as we do, in inbound marketing and has been creating content for the website, campaigns and publication with media partners for several years. We therefore took a look at what points of improvement there are in their customer journey. Was the content strong enough? And did the entire customer journey - from awareness, consideration through decision - tell the right story to the right target group?

customer journey
easy systems helper

Offer your services as a helper

We believe in an outside-in approach: go in-depth into (and communicate) the challenges and needs of your target and offer your own organization as a helper. We applied this in various interwoven campaigns, in which content was the basis and every phase of the customer journey was connected. Thanks to SEO and SEA optimization and a well coordinated online activation, we achieved continuous growth in web traffic: both qualitative and quantitative.

More qualitative traffic leads to 10% growth in just one year

In the first year of our collaboration, we saw a rise in organic traffic of 17%. That the traffic seemed to have improved in qualitative terms as well was evident in the 6% rise in the average time spent on the page. The number of downloads of white papers, brochures and the number of contact requests were 10% higher than in the previous year.

results

“I was looking for a partner that would also contribute ideas and advise us on the course we have outlined. It’s really nice to find all this under one roof.”

Tineke Van de Weerd
Marketing Director

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% growth in organic traffic
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% growth in unique page visits
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% growth in downloads and requests
easysystems.nl

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