DroneHeroes - influencers
Seagate / LaCie
How do you showcase the love that creative professionals cherish for your brand?
By answering this question we helped LaCie:
- to raise brand awareness using an authentic influencer story
- to drive sales during summer season
- to maximize efficiency by using an integrated approach, rolled out accross European markets
We selected 5 different European creative influencers with a wide social fanbase to convey an authentic brand message. DroneHeroes especially blew us away with what they do: creating drone videos for luxury hotel brands in South East Asia. We developed an integrated LaCie campaign based on their content.
- content creation: the main starting point of all further assets was the story of DroneHeroes. What tips can they offer to aspiring drone photographers? Which visuals shall we use in the campaigns?
- media campaign: we selected key photography media accross the Benelux and DACH region and published online and print advertorials with appealing content.
- pr campaign: we pitched the content and interviews with DroneHeroes to other photography media, and adapted the blogpost to be featured on the LaCie corporate blog.
- channel campaign: aside from a banner campaign, a blogpost and LaCie landing page were designed and developed in 4 languages. The content was subsequently used by resellers in Europe to drive traffic to their own respective e-tail channel.
- Happy customers that entrusted us with a campaign that touches several levels within the European organization
- Increased sales during the slower summer months
- Positive feedback from resellers that were able to easily use quality content
- Last but not least: a digital fist bump from the Seagate Head of EMEA
the success of a story depends on what you do with it
Reaching KPI's - that's what it's all about. We are one of the few agencies in the Benelux to combine the strengths of PR, (digital) marketing, content and design in-house. This gives us the opportunity to translate the most complex questions into successful result-driven campaigns.