An interactive city full of amazing stories


An interactive city full of amazing stories


Providing Belgians with company cars for half a century is something to be proud of. LeasePlan exists 50 years in Belgium and we celebrate this with a strong marketing campaign, powerful content and sleek design. With a view to the past, the present and the future.

Stories from the past and present


In 1972, leasing company LeasePlan settles in Belgium. At that time, leasing a car is more the exception to the rule. 50 years later, there are more leased than private cars on Belgian roads. And so LeasePlan can certainly call itself a gamechanger. Pioneering that results in a success story. That is why we look for anecdotes and interesting visions to bring that half century of expertise to drivers, employees and partners. And we celebrate the 50th anniversary with an appropriate logo and temporary rebranding. We see this reflected on various communication carriers.

Welcome to LeasePlan City


Bringing old stories back to life is something you do online today. Our design team joins forces with Team Digital to create LeasePlan City, an interactive 3D city where customers, partners and employees can virtually roam and discover content. The city is rendered in a fun, contemporary style. On social media, we launch trendy animated videos that guide people to the virtual city.

Leaseplan smartphones

Video, blogs and animation


A city is nothing without residents. And so Team Content provides the filler. With six blogs that look back at the past of leasing and motoring, and look ahead to the mobility of the future. How did leasing happen in times of paper? What did the LeasePlan offices in Belgium look like, from past to present?

Leaseplan car tree
Leaseplan laptop

We also provide four playful videos featuring partners and former LeasePlan employees. How do they think back on their cooperation? What were things like in the past? And what do they wish for LeasePlan in the future? A mix of warm anecdotes and inspiring visions is the source for a strong social media campaign on Facebook and LinkedIn.

The collaboration between design, digital, marketing and content results in a successful campaign. The LeasePlan team gets a chance to look back thanks to the strong stories published. On to the next 50 years!

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Leaseplan magazine

More cases


Retro press trip with journalists to Salesforce customers


Awareness campaign during Tour de France


An enchanting networking event with influencers

How do you convince 15 experienced captains to set the right course?

the success of a story depends on what you do with it

Reaching KPI's - that's what it's all about. We are one of the few agencies in the Benelux to combine the strengths of PR, (digital) marketing, content and design in-house. This gives us the opportunity to translate the most complex questions into successful result-driven campaigns.