Leasing advantages in a bumper
leasing advantages in a bumper
The advantages of a leased car in a bumper
LeasePlan is a specialist in leasing and fleet management. Although leasing is well established, there are still many companies that largely purchase their own company cars. LeasePlan came to All Colors of Communication for a targeted approach to that target group.
We developed a series of three commercials, each of which emphasized one of the advantages of leasing. We are not trying to advertise anything here (;-)), but leasing means you won’t have to deal with any surprises (fixed monthly costs, all included), you have more choice (including in terms of budget) and LeasePlan takes care of everything for you (winter tires, maintenance, etc. are all arranged for you).
Once the script was ready, the external production house sprung into action. They also took charge of casting the actors. It was a ‘bit special’, since because of the coronavirus measures and mandatory teleworking, our own account manager had to follow the shooting via his own webcam. Despite this serious challenge, everything went off perfectly, and LeasePlan received three fine commercials in versions of 6 and of 25 seconds.
The result was run on a few online channels for two weeks around New Year. In that short period, the commercials were viewed more than 1 million times, which is a true success for such a short running period.
The result is not yet finished, for recently the shorter, reworked versions have started running as a bumper in the brand new car magazine Drive (available on the Flemish commercial channel VTM).
the success of a story depends on what you do with it
Reaching KPI's - that's what it's all about. We are one of the few agencies in the Benelux to combine the strengths of PR, (digital) marketing, content and design in-house. This gives us the opportunity to translate the most complex questions into successful result-driven campaigns.