Welcome to the Hybrid World… or Cloud and lead generation
Cloud Computing. It is no longer a mere buzzword these days, and yet many companies are still struggling with how best to use it. What should you leave on-site? What should go to the cloud? And how do things stand with the costs? Our client Computacenter seeks to present itself as a specialized integrator in this area. They do so as ‘premium partner’ for HPE Greenlake. Our task in this story: generating leads.
HPE Greenlake is a consumption-based IT model. Companies that want to use this solution can turn to Computacenter for the full implementation. In order to generate leads, we created a landing page as a central part of a campaign focusing on the collaboration between Computacenter and HPE. Image, text, structure and development of this microsite were all done internally at All Colors of Communication.
There, potential clients could find more general information in a series of blogs about the cloud, digital transformation and as-a-service. Visitors could also get in touch directly with Computacenter. But the pièce de résistance of the landing page was the e-book ‘Welcome to the Hybrid World’. Both the contents and the graphic design of the e-book were prepared entirely by All Colors of Communication (Branding team, Content team). In order to promote the e-book, a digital campaign was rolled out via Google Search Ads and via a LinkedIn campaign. This part of the campaign was fully in the hands of the Digital Marketing team.
The result is not only an attractive landing page with strong contents, but, of course, leads. Thanks to the campaign, Computacenter received dozens of relevant leads among top decision-makers at larger companies (enterprise level) for whom HPE Greenlake offers a solution, and which the sales team at Computacenter is currently following up.
the success of a story depends on what you do with it
Reaching KPI's - that's what it's all about. We are one of the few agencies in the Benelux to combine the strengths of PR, (digital) marketing, content and design in-house. This gives us the opportunity to translate the most complex questions into successful result-driven campaigns.