Trendsetting Partner Awards with NFT prizes

Trend Micro Belgium would like to make its innovative nature and extensive in-house technological knowledge more visible. With their expertise in analysing security threats, they wanted to organise a unique event that reflects the fact that they are a sound, high-tech player in the world of cybersecurity.
We’ve deployed our All Colors creativity to move away from the traditional award ceremony.

We came up with the “We Are The Future” concept to demonstrate that Trend Micro is the cybersecurity protagonist.
During the Partner Awards in Kattebroek (Dilbeek), guests were introduced to the physical Metaverse stand. Here they could take a look at the Trend Micro NFT Gallery and admire the awards and a few popular NFTs. An exciting experience for many, their first opportunity to go round an NFT Gallery as an avatar to marvel at digital art through VR glasses.

Our account managers were the driving force, coordinating the whole project. The creative strategists have developed the “We Are The Future” concept, while the digital team shared their expertise on blockchain, NFTs and the NFT marketplace, OpenSea. Our designers breathed life into this concept by creating a visual version of the event and developing the awards in 3D. The project team produced the physical awards, selected the locations, arranged the catering and created a compelling Metaverse experience, a perfect blend of reality and virtuality.
The result was a success.

Upwards of 50 visitors turned up, achieving the target, and the enthusiasm affected more than just those who were actually present. The concept delighted the technologically demanding Trend Micro. After the award ceremony, they brought their partners together once more to provide an update on the latest Trend Micro technologies and to network in pleasant, friendly surroundings. The creative approach of focusing on blockchain technology with an NFT as an award and a metaverse experience at the event makes Trend Micro a hit with their customers. The VR glasses worked overtime and in the end, everyone wanted to win an NFT. Trend Micro handed out a total of six awards.