#Instafamous: two successful PR events in one week

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SONY CASE – TOUR DE BELGIQUE

#Instafamous: two successful PR events in one week

With numerous and top-notch products, Sony is the multimedia reference. With two stylish PR events in one week, we invited Belgian influencers and journalists to get acquainted with the wide Sony offering. And #Instafamous as we are, we provided engaging social content.

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Tight deadline, big ambition

 

Sony wanted to meet the Belgian press and influencer scene, so our PR team arranged a successful date. We invited our connections to visit our Tour de Belgique, a cozy and stylish event where guests could try out the PS5 and accompanying gaming headsets, take selfies with the latest smartphones, or try out the most innovative video and vlog cameras. At the same time, they got a glimpse of the latest Sony soundbars.

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Aftermovie and IG Reels

 

Both events were also well-managed on site. With a warm and professional reception, a nice goodie bag and delicious snacks and drinks, both our journalists and influencers were pampered.

Meanwhile, our content team started working with the camera (a Sony, of course, what else?) themselves to create some fun video content. The result was processed into 4 Instagram Reels and a funky aftermovie. But we were not the only ones taking care of the visuals: the influencers also went for it.

A total of 41 guests dropped by and together posted more than 50 Instagram stories and posts with the desired hashtags and mentions. Good for a whopping 164K online impressions.

Both events were a big hit. Sony even communicated it internally as a best practice to bring new products to the attention of media and influencers, and maintain good relationships. And a nice bonus: the Dutch Sony team got acquainted with the Belgian influencer and press landscape.

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Some numbers

41

Attendees

(including Flair, Sudinfo, La Libre Belgique & Lifestyle, Test-Aankoop, Shoot.be, AV2D, TechPulse, Landelijk Wonen, …)

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Instagram Stories

from several influencers, including An Katrien Casselman, Nathalie Van den Bergh, Sarah Puttemans, Joshua Feytons, Aaron De Groeve, Maxim Prokaz, …

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Mentions

10,9K

Engagement rate

53,3K

Total reach

164K

Impressions

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