PR campaign and temporary rebranding to celebrate your brand
GUDRUN CASE – 80TH ANNIVERSARY
PR campaign and temporary rebranding to celebrate your brand
When your company turns 80, it’s definitely a cause for celebration. And since we at All Colors are no strangers to a party ourselves, we worked out a festive 2022 for Gudrun. With a temporary rebranding, tasty goodies, a successful team building and the right PR attention as ingredients for a memorable 80th anniversary.
80 years of success in a shiny box
Lier, 1942. Jozef De Bruyn is a man with a plan. In wartime, the entrepreneur decides to establish a new pastry shop in his hometown. The combination of traditional craftmanship and refined recipes is an instant hit. Ambition and bravado have been part of Gudrun’s genes for 80 years.
To celebrate that 80th birthday, the praline and truffle producer turned to All Colors. With a temporary rebranding and a major PR campaign, we set up a successful anniversary year.
Our design team gives Gudrun some extra sparkle and provides a temporary metamorphosis of the logo. While the basics remain, a stylish golden “80” adds an extra touch of magic. The anniversary rebranding is extended to the website, social media and other communication tools.
To mark their anniversary, Gudrun produces the Nine Pearls, chocolates that have been very successful throughout the company’s history and are being remade for this special occasion. This limited edition is packaged in a festive box with accompanying booklet, both created by our design team. The ensemble looks refined and triumphant.
The press savors the Gudrun story
To thank the employees and keep them motivated, Gudrun organizes an unforgettable team building event. Enter Team Marketing. Our marketing team steps in and provides team building activities, a photobooth and delicious food and drinks. On the day itself, our team oversees the entire event to ensure that no one misses anything.
Meanwhile, our PR team gets to work connecting local media with the chocolate brand. A PR event and the Nine Pearls put Gudrun in the spotlight as a creative and artisanal chocolatier, while the team building also provides the necessary employer branding: local media present Gudrun as an attractive, local employer.
And whether Gudrun’s story resonates? The weekly Trends Magazine publishes a two-page interview. Het Nieuwsblad, Het Laatste Nieuws, Gazet Van Antwerpen and RTV also drop by to make a report. The advertising value of these PR activities amounts to 58,000 euros. Talk about a valued collaboration!
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