Visit by Minister
Skyforce/CSM
visit by Minister Borsus
Ministerial visit puts Walloon start-ups on the map
Everyone now understands the importance of cybersecurity, yet this continues to be a significant problem in many companies. Nothing can be beat a visit by a Minister to draw attention to the importance of good security. Certainly if our own, local start-ups deliver the solutions.
We also have clients in Wallonia that support companies home and abroad with innovative security solutions. That's what Skyforce does with the Cyberbox, a complete solution for SMEs. Cyber Security Management (CSM) is a reseller of European cybersecurity.
Pandemic = more cyberattacks
The year 2020 was a turning point for many companies. They often had no choice in the matter, and had to move their staff to working remotely. The result: more and also more complex cybersecurity attacks, which did not spare even smaller businesses.
After some lobbying, we persuaded the Walloon Deputy Prime Minister Willy Borsus to come and visit two of our clients in Wallonia. The Minister also spoke to the press during the visit. He stressed the importance of cybersecurity for our business sector and recognised the strong contribution of the two Walloon start-ups.
Lobbying
Our lobbying was not only successful in the world of politics, the press also joined the Minister on his visit to the two companies. We worked out the event down to the tiniest detail, from writing the press invitation to accompanying the journalists on the day itself. The press could still come to us with questions even after the press conference.
The event drew substantial media attention to both CSM and Skyforce, with publications in local and national newspapers, as well as in more specialised IT media.
The figures from our annual cybersecurity barometer indicate that more than a quarter of the SMEs in French-speaking Belgium have no anti-virus software. So it was fantastic to be able to show Minister Willy Borsus how Skyforce is contributing to solving this problem. Thanks to the vigorous lobbying and flawless organisation, our visibility was considerably boosted in the media.
Mathieu Lardinois, Partner & Sales Manager - Skyforce
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